Entergy Corporation

Entergy Corporation delivers electricity and gas services to 2.9 million utility customers in Arkansas, Louisiana, Mississippi and Texas.

To simplify and help tackle these goals, one key insight emerged:

Customers want to be empowered and feel good about the brands they interact with every day.

To Ami, you’re more than just an account number. You’re an entrepreneur, a new homeowner, or a family of two with one on the way. Ami doesn’t just help you power life, she helps empower you every day. 

Overview:

Ami was first introduced to Entergy customers during the advanced meter infrastructure (AMI) rollout, where she guided customers through the installation process and informed them about the great new benefits coming their way. 

In 2020 and beyond, Ami is integrating into all aspects of Entergy’s business, continuing to tell customers about the latest Entergy news.

Ami is:

• Predictive so customers can be proactive and make smarter choices

• Conversational so customers can clearly understand and easily navigate their world

• Motivational so customers can stay on track, feel championed and live their best lives

• Digital so customers can have a two-way conversation and feel heard

Brand Colors:

Ami’s brand colors draw from Entergy’s colors but revitalize them to be simple yet eye-catching.

Illustration style:

Illustrations build on Entergy’s existing illustration style, utilizing Ami’s brand colors to add depth and to visually differentiate from regular Entergy communications. This along with Ami’s friendly tone of voice allows customers to easily recognize where communications are coming from.

Voice & Tone:

Amy is friendly and casual — never overly chummy, unprofessional or annoying. Her tone is lighthearted, no matter the situation. When Ami needs to get down to business, she does so with a delicate touch, directing customers to tools and resources to help, rather than suffocating them in small talk and frivolities. 

Microsite

• Ami’s microsite is intuitive, content-driven and powered by data to offer customers immediate value

• Ask anything and Ami serves up relevant information to keep customers informed, safe and empowered

• Ami lives seamlessly across all platforms to always be there for you when needed, but stays reassuring, not intrusive

Pre-Authenticated User Tools

• Providing value before logging in

• With an easy and engaging experience, Ami can empower customers with pre-authenticated user tools. You shouldn’t have to log in to take advantage of all of Entergy’s tips, tools and services

• Lower My Bill quiz empowers customers to lower their energy usage and make smarter energy choices

SMS Text Integration

Now, Ami can integrate into the customer’s everyday life, helping make the complex simple. With:

• Storm & outage alerts

• Seamless onboarding for new customers

• Bill pay your way

• Personalized energy saving tips and product offerings