brand story

Your eyewear helps define you, but you don’t fit neatly into one definition.

For $40/month, Ogle will send you new frames whenever you want. Select a style, wear them for as long as you like, then exchange for something new­—just send the old pair back when your new one arrives. An endless subscription of prescription eyewear doesn’t have to be as complicated as it sounds. Shipping is always free and insurance is included so redefining yourself has never been easier.

Brand Voice (n.)

The Ogle brand voice is fun but sophisticated, classy but playful, and full of dry wit. Never stuffy, crass, or just plain goofy. More than anything, the Ogle brand voice represents opportunity and that variety is the spice of life.

Prescription Eyewear by Subscription.

The App

The Ogle App allows users to browse, buy, order, rate, return, queue, and manage their prescriptions. A brief style quiz helps Ogle curate suggested frames, while also aggregating similar styles for the subscribers' queue. Facial recognition and AR allows customers to virtually ‘try on’ any frame without leaving the house.

Packaging

Subscribers' new frames arrive in a simple, tab-locking box that reminds them that they can be whoever they want to be today, so be someone good. Each package comes with new frames, a protective case, a microfiber cloth and spray cleaner. Frames can be sent back in the same box, once customers print out their return shipping label and seal it on the box.